Razer雷蛇灵刃笔记本上市市场宣传活动

leocraft, 23 August, 2018

雷蛇灵刃笔记本上市宣传活动全媒体执行计划。

Custom full Integrated media plan for the Razer Blade laptop launch campaign.

结合上海旗舰店开业事件,进行门户ePR轰炸式宣传。

Combined with Shanghai flagship store opening event to make big-bang ePR promotion.  

 利用SNS抽奖体验活动机制,促进用户转发传播。

Use SNS lucky draw mechanism to drive uses to forward. 

广泛使用二维码作为传播中介,打通O2O消费者体验。

Use QR-Code as a communication medium to get through O2O consumer experience.

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